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BRAND : ARIAT INTERNATIONAL
PROJECT NAME : TWO24 MNS COLLECTION
PROJECT CATEGORY : LIFESTYLE
YEAR : 2018
TWO24 MNS COLLECTION
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[ PROJECT DESCRIPTION ]
A MODERN INTERPRETATION OF HERITAGE FOOTWEAR.
The Two24 Men’s Collection explores Western and equestrian heritage through a contemporary lifestyle lens, translating familiar heritage silhouettes into a versatile footwear collection for the modern man. Drawing from the character and craftsmanship of traditional boots, the collection introduces subtle influences from moto and outdoor footwear to create a more refined, rugged approach to everyday dressing.
The collection spans a broad range of footwear, from lace-up boots and engineers to chukkas, casual shoes, and sneakers, incorporating crepe soles, flex-foam bottoms, and cupsole constructions. Across each silhouette, proportion, material, and construction were carefully considered to balance durability and performance with a more contemporary aesthetic suited to city life and everyday wear.
Developed across manufacturing partners in Mexico, Spain, and China, the collection brought together premium materials, artisanal craftsmanship, and modern construction techniques. The result is a cohesive expression of heritage footwear that maintains its connection to the past while adapting it for a modern lifestyle.



























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